Tuesday, September 4, 2012

Get Smart...TV

This week I dove headfirst into the history of broadcast television. Some key notes I found: TVs are no longer analog! It's not just an American thing (for all those who remember those annoying commercials) if anything we're trying to keep up. Europe was the first to start the transition to Digital TV and the whole world followed. If a country hasn't completed the transition then they are in the middle of it...everyone except India...which is random. Anyways, apart from the transition to digital TV, the next big step for broadcast is Smart TV. Some of these have already started circulating the commercial market, but they are expected to be in every household within the next five years. The idea is that OTT (over the top services such as Hulu and Netflix) have started to take over the television market, so instead of linear TV trying to keep up, it's going to converge. It's genius! If you can't beat 'em, join 'em! No wonder they are called Smart TVs. 


I think that's where all technology is headed anyways, consolidated into one device - or having all of our devices connected. It's already started with our phones and mp3 players, calendars and books...why not broadcast television? I am all for this next step in technological progression! I can't wait to tweet about a commercial for twitter whilst surfing Facebook and watching the Social Network...all on the same device!

Jacque

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